Post by account_disabled on Feb 27, 2024 6:48:22 GMT
Who are we addressing? Who should we try to reach and convince? Without the answer to this question, it is not possible to do a good job of persuasive copywriting, whether on the web or on a billboard. Market jargon has coined a term for this too (marketing is still its own best seller, right?): buyer personas . Buyer personas correspond to the profile of ideal buyers and must be constructed on the basis of age, gender, interests, lifestyle, etc., just as if they were characters (translation of the English "person"). It is clear that these are not inventions tout court, but a mix of imagination and analysis . In fact, especially if it concerns web marketing, we will be able to accurately track a series of behaviors and data: we will know, for example, whether those who visit our site or respond to our adverts are male or female, what age they are and from where. browse, what interests he has (where he clicked or which ad he responded to) and so on.
By dividing these metrics into clusters it is possible to go Panama mobile number list into detail to define certain types of users, whose profiles can be enriched with further additional information, useful for characterizing them even better. In this way we will be able to have a descriptive sheet for each type of person and we will be enormously facilitated in addressing them with appropriate language and arguments, interpreting their real or fictitious needs. Well, now that we have a motive and an identikit, all that remains is to bring the attack plan to the innocent conscience of our users. Persuasive copywriting techniques We know what to say and who to say it to, but where do we start? There is good news and bad news: the bad news is that there is no universal method, because every client and every project has its own history and specificities; the good thing is that you can, however, adopt some tricks to ensure you do a good job or, at least, not make any gross mistakes.
Here is our list of 4 useful rules when approaching persuasive copywriting. copywriting-persuasive-example 1) Benefits, advantages and features In reality, we have already revealed the first trick of the trade: putting the benefits for the user in the foreground and leveraging their needs, latent or expressed, creating empathy. The benefit will in fact help us to ensure that the recipient of our texts identifies with the situation described and imagines the improvement that could derive from the action that we invite him to do, such as purchasing a product. However, the advantage that that product/service entails is different: in fact, this is specific to that object or activity and must be valorised as such. Finally, the characteristics, or rather the intrinsic qualities of what we are proposing: its materials, its colour, the speed of execution of certain steps, etc. Let's take an example: let's say we need to promote a new, very powerful pressure washer. The benefit for the user will be the possibility of having more free time, because the advantage guaranteed by the machine is that it only takes half the time of a normal pressure washer.
By dividing these metrics into clusters it is possible to go Panama mobile number list into detail to define certain types of users, whose profiles can be enriched with further additional information, useful for characterizing them even better. In this way we will be able to have a descriptive sheet for each type of person and we will be enormously facilitated in addressing them with appropriate language and arguments, interpreting their real or fictitious needs. Well, now that we have a motive and an identikit, all that remains is to bring the attack plan to the innocent conscience of our users. Persuasive copywriting techniques We know what to say and who to say it to, but where do we start? There is good news and bad news: the bad news is that there is no universal method, because every client and every project has its own history and specificities; the good thing is that you can, however, adopt some tricks to ensure you do a good job or, at least, not make any gross mistakes.
Here is our list of 4 useful rules when approaching persuasive copywriting. copywriting-persuasive-example 1) Benefits, advantages and features In reality, we have already revealed the first trick of the trade: putting the benefits for the user in the foreground and leveraging their needs, latent or expressed, creating empathy. The benefit will in fact help us to ensure that the recipient of our texts identifies with the situation described and imagines the improvement that could derive from the action that we invite him to do, such as purchasing a product. However, the advantage that that product/service entails is different: in fact, this is specific to that object or activity and must be valorised as such. Finally, the characteristics, or rather the intrinsic qualities of what we are proposing: its materials, its colour, the speed of execution of certain steps, etc. Let's take an example: let's say we need to promote a new, very powerful pressure washer. The benefit for the user will be the possibility of having more free time, because the advantage guaranteed by the machine is that it only takes half the time of a normal pressure washer.